5 Ways to Build Strong Digital Presence for Business in Kenya.

How to build a digital presence for Business

Let’s face it, Covid-19 has only been a catalyst to the inevitable digital transformation. If you missed the news, we are in The Information Age. Also known as the Computer Age, the Digital Age, or New Media Age; A generation driven by digital innovation and rapid exchange of information. As a business owner, you have probably wondered how to build a digital presence for business in Kenya.

As a matter of fact, the growth and increased acquisition of smartphones and tablets have led to the growth of mobile computing. We no longer need big desktops and long research hours to find the right information about an organization, powering the growth of m-commerce.

Our smartphones can do almost everything. Yes, you can draw a picture on your phone and print it.

Majority of internet usage occurs on mobile phones and tablets. Millennials and the subsequent generation rely on mobile phones as their primary source of information for businesses powering m-commerce. 

What is m-commerce?

 Kenya records the highest internet penetration in Africa at affordable rates. The ongoing 5G internet connection plans seem to possess futuristic business opportunities for entrepreneurs to explore the digital world faster, cheaper and remotely in Kenya.

 How will 5G affect mobile computing in Kenya? 

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how to build an online presence for your business in Kenya
ICT has affected the economics of Kenya in different ways. Kenya’s e-commerce thrives in fast and unlimited internet speed, with internet on 87.2%, as at 31st December 2019, of its population of 54 million, E-commerce can only but grow.

 How to Build a Digital Presence for Business in Kenya

As opposed to traditional methods of information outsourcing, a business with a digital presence is 

  • easier to access, 
  • faster to learn more about and
  •  convenient to interact with.

Build a professional website, Hire an expert.

Custom design your website with design-driven solutions. A website is like a virtual office. Unlike a physical office, a website promotes your business 24/7, gives your audience access to the information they need remotely at any time. 

How to build digital presence for business in Kenya

What are the goals of a business website? 

  • For business communication
  • To sell products and services 
  • Brand identity and enhancement
  • To educate about your business

Different websites serve different purposes. While e-learning could be a crucial part for an academic website, online appointment software might be what matters for a health and wellness business website. 

The role of the website to your business shapes the design. 

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Advantages of a building a professional website for your business  in Kenya 

  • 24/7 available and easy to access
  • Fast Information exchange automated with chatbots
  • The credibility of the business. 
  • Cuts on Marketing costs 
  • Global market expansion and audience outreach 
  • Consumers insights and analytics  
  • Digital branding and advertising
  • Available online customer services
If you want to learn more about how to build a website for your Business in Kenya, Follow #AskMadavi on our Social Media for Business pages. 

What you will learn from Ask Madavi Topics

  • What to consider when buying a business domain
    • How to choose a domain name for your business in Kenya 
  • Choosing the best web hosting company in Kenya
  • Designing your web pages. 
  • Set up your payment system (if applicable) 
  • Marketing your website on social media/search engines. 
  • Technical support services for your site.

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Ask Madavi about 

Progressive Web Apps

  • What is the difference between Web App and progressive web app?

Accelerated Mobile Pages

  • Everything You Need to Know about AMP 

Responsive websites

  • The emergence of Responsive Web Design
  • Navigation
  • Effective CTA buttons 
  • Content organizations
  • Image optimization
  • Typography

Voice search optimization

  • The concept for voice search 
    • The dialogue system
    • Automatic speech recognition
    • How to create a voice engine optimization

API-first development

  • What is API first?
  • Why API first development
  • Benefits of API-first design 
    • Development teams can work in parallel
    • Low development cost 
    • Increase speed to market 
    • Reduced risk of failure. 

Push notifications

  • How to use push notifications for your website’s e-commerce

AI-powered chatbots

  • What are chatbots?
  • Who are the best chatbot providers in Kenya

Motion UI

Step 2: 

Search Engine Optimization

how to build a digital presence with search engine optimization
The easiest website to find is Google? Why?

 Search Engine Optimization is the process of rendering your website information easy to find by search crawlers such as Google, Microsoft edge, opera mini, Safari etc.

It’s every business’ goal to be at the top of the search results page for searches related to their business and queries directed to their products. 

In most cases, the most relevant search results will be displayed. 

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  • What is SEO and how does it work
  • Technical SEO 
  • On-page SEO 
  • Off-page SEO 
  • Negative hat SEO
  • White hat SEO 
  • Black hat SEO 
  • Grey hat SEO 

Step 3:

Digital advertising

Building a website and not advertising is like opening a shop and not telling people about it. Digital advertising not only helps your potential clients notice the neat custom design that gives your business a professional look but also builds trust and credible online reputation. 

Many business websites in Kenya use digital advertising to :

  • drive traffic to websites, 
  • generate leads, 
  • build brand awareness, 
  • establish thought leadership, 
  • build virtual communities for the exchange of information

Back then, when prints, TVs and radios were our main source of commercial information, the target audience was somehow unknown, and marketers had to deal with negative feedback from ads shown to undesired audience. 

Your brand may not be that bad after all, all you need is to custom and personalize business messages for a specific target group. 

It even gets better, the AI technology in digital marketing allows automated ads custom to user’s needs. Remember that one time you were talking about something you wished to buy, then started seeing ads of that thing online? Yep.

 If you wish to learn more about Digital Advertising for your business, follow us on Social media to learn more about Digital Advertising Formats:

  • SEM, PPC
  • Display advertising
  • Social media advertising
  • Native advertising
  • Remarketing and retargeting 
  • Video advertising with closed captions 

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Google allows you to bid for top spots on their search results pages when users make queries related to your business?


Does the Facebook business manager show ads both on Instagram and Facebook without needing a social media account?

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Step 3:

Social Media for corporate communications and SMEs revenue generation

  • Better Customer experience for better consumerism
  • Public Relations; What’s your Digital business’ reputation?
  • Investor Relations; B2B Engagement and sponsored partnerships.
  • Internal communications and team building.
  • Social Media management
  • Social Media advertising
  • Corporate identity; Using audio/visual technology for corporate identity/ branding

On 31st December 2020, Kenya recorded 7M Facebook users. Facebook owns WhatsApp and  Instagram too, just so you know.  The growth of Facebook communities with members that share interests, makes marketing endeavours précise.

Fun facts:

Instagram’s IGTV is competing YouTube videos for their coins, why?  The Instagram user interface is optimised to Mobile and Tablet viewing.


Instagram Reels is set to compete tiktoks and Snapchat’s short videos. Undeniably, Facebook has become a reliable source of information for businesses in Kenya.

Facebook owns both Instagram and Whatsapp, their end goal, hinting at driving communication to benefit the business world ie Facebook for Business, Instagram for Business, Whatsapp for Business.

 Social media is the first stop when looking for a virtual community for your brand. These are people who will constantly like, share and even ask questions about your business. 75% of your impressions (people who see your posts) are watching. 

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Choosing the right social media platform for your business

Anyone can sign up for a social media account. Sometimes, users have multiple accounts for different reasons. Consumers’ social media engagement varies with age, interest, location, season, mood etc

As a business targeting social media users,  there are 3 things you have to understand when building a digital presence on social media 

  1. Who is your audience?
  2. How can you reach them?
  3. What are your business goals?

Social  media options  for business you should consider

  • Facebook for Business
  • Instagram for Business
  • WhatsApp for Business 
  • Twitter for Business 
  • LinkedIn for business 
  • Pinterest for Business 

Step 4:

List your business online

Online business directories are here for consumers. With so many businesses online, consumers are challenged to find a legible business within a certain niche, in a particular place to transact with.

For start-up entrepreneurs, many fall prey to ghost business accounts. Common case scenario; an online business that never delivered. 

Customer protection is key. 

The consumers are willing to hold a third party accountable, in case of anything. Google My Business, Clutch Reviews, Yellow Pages are common examples of these third parties.

A virtual community ( a group of people who came together to support or be against your brand online) forum gives personal reviews on their customer engagement with a business for public curation.

Mostly, online users are increasingly précise with what they want. 


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Listing your business online with all the information your audience needs when looking for you, helps them easily contact your business. It’s only a matter of time when your business taps into the local and global markets faster.

To understand listings better, compare digital business listing to business directories, only that, it’s purely online. In simpler words, the Internet is like a collection of digital books. Physical books are stored in libraries whereas digital books (your business) are found in online website directories. 

Google is like a library many books. It’s argued that Google is the biggest library.

You could write your book (website) and place it there for people to easily access it.  You could Google My Business. Others include Clutch, AppFutura, Facebook Shops, Jumia Shop, Amazon, you name it… all have one thing in common, a common platform where consumers give feedback and matters. 

 Local listing taps into local business markets and leverage on reviews.  You have to remember that online directories act like librarians; They guide us where and how to find a business. 

The best online listings in Kenya are  

What other website listings give honest reviews about B2B Businesses in Kenya? Help up build a safe digital environment for you and the future generation. 

Google My Business. 

Why you should list your business on Google my business?

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